Small Town SIGN WAR!!

A sign war occurred in Marshfield, Missouri, starting between a McDonald's and a Dairy Queen in July 2022, eventually involving other local businesses and gaining nationwide attention. The fun, creative back-and-forth between the businesses' signs brought the community together and generated positive buzz.

The Challenge

The Sign war began when the McDonald's in Marshfield put up a sign challenging the local Dairy Queen to a sign war.
The Response

Dairy Queen quickly responded with a playful roast, and the "game" was on.
Community Involvement 

Other businesses, including a bank and a Wendy's, joined in, creating a communal conversation and competition on their own signs.