Monday, September 1, 2025

Small Town SIGN WAR!!

A sign war occurred in Marshfield, Missouri, starting between a McDonald's and a Dairy Queen in July 2022, eventually involving other local businesses and gaining nationwide attention. The fun, creative back-and-forth between the businesses' signs brought the community together and generated positive buzz.

The Challenge
The Sign war began when the McDonald's in Marshfield put up a sign challenging the local Dairy Queen to a sign war.
The Response
Dairy Queen quickly responded with a playful roast, and the "game" was on.
Community Involvement 
Other businesses, including a bank and a Wendy's, joined in, creating a communal conversation and competition on their own signs.
















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