In 1969, Stanford psychologist Philip Zimbardo
placed two identical cars
with hoods up and no license plates
in the Bronx, NY, and Palo Alto, CA.
The Bronx car was stripped within 24 hours,
while the Palo Alto car was untouched for a week
until Zimbardo smashed it,
prompting others to destroy it.
From Instagram: awareness_of_succcess
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